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Learn Agile Project Management with Azure DevOps

Reading Time: 6 minutes
DevOps has emerged as a revolutionary technology well-known for enhancing the pace and agility of software development processes. It works by uniting people, processes, and technology for building an efficient and evolving software development lifecycle. While considering the rise in cloud services, DevOps has also switched to cloud offerings. This article discusses one such DevOps cloud service, called Azure DevOps.

What is Azure DevOps?

What is Azure DevOps

Azure DevOps is a Software as a service platform offering a set of complete end-to-end tools needed for developing and deploying software on the cloud. Earlier, known as Visual Studio Online (VSO) or Visual Studio Team Services (VSTS), this Microsoft offering is a centralized service that can be used for any software project.

The software development teams can leverage Azure DevOps to design projects using a single platform via Agile methodology. The several functions achieved by Azure DevOps are work item tracking, code management, applications deployment, tests management, running builds, and visualization.

Is Using Azure DevOps for Project Management Worth?

If you are looking to learn agile project management, Azure DevOps seems to be the best choice. It allows choosing from a wide option of Azure Board’s planning tools that are perfect for agile project management. So, if you want to shift from traditional project management to an agile approach, DevOps with azure is the best option. The planning and portfolio management of the Azure Board enables the user to plan swiftly and track all work across the entire team. Major features that altogether help the project team track their workflow throughout the development cycle without any hassles are:
Is Using Azure DevOps for Project Management Worth_
Users if paired with a project and portfolio management platform i.e. PPM Express can easily connect to Azure DevOps within a single system. This will provide clear visibility of project-related information across groups, systems, and portfolios.

Feature of Azure DevOps Project Management

Azure DevOps comes embedded with integrated features which are accessible either via IDE or web browser. The prominent features available with Azure DevOps include:
Feature of Azure DevOps Project Management
Azure allows you to connect with your Azure Active Directory. Plus, it establishes a synchronization with on-premises AD and can even help invite guests. However, certain access rules are applicable to users, restricting them from watching certain elements. But, when users are allocated to teams, they become capable of accessing code, evaluating work, and colluding with others.
This feature provides you the flexibility to invite guests from other institutions to join the team simply by entering their mail id.
Under group management, this attribute allows adding members to the pertinent group on the organization setting page. Further, permissions on a group are also configurable for a project.
This lets users be delegated to one or more teams. This, as a consequence, restricts users to see only what is permitted by a particular team.
Azure DevOps comes with pre-made customized templates. The four common work item templates offered by Azure DevOps include Basic, scrum, agile, and CMMI.
Backlog is nothing but a place where you can monitor, plan, and organize your projects. Generally, there are three basic backlogs in Azure DevOps which include the Portfolio backlog, Requirement backlog, and Iteration backlog.
Boards offer an intuitive interface to manage and organize your work. All your work items are placed in card format and arranged according to their latest status for easy understanding.
It is used to assign work items to time intervals and is also known as sprints.
These find utility in breaking down work in a logical sequence, coordinating it with functional areas, and building websites for varied business segments.
Send alerts to keep your team notified of every important task. Whether it’s a work assignment or activity failure/ success, you can always send alerts as and when needed.
Construct your own dashboard for varying purposes based on your team members’ demand, work item criteria, and other attributes as deemed appropriate.
Azure Repos refers to a set of version control tools that allow developers to monitor changes in coding over time.
Leverage Azure DevOps’s built-in analytics features, such as cumulative flow diagrams, control charts, and burn charts to get real-time updates on your workflow patterns.

How to Use Azure DevOps for Project management?

How to Use Azure DevOps for Project management

Users can set up one or more projects, create teams, and add users to teams. These users can be put together into groups that can permit them to perform certain things such as approve builds, update code, alter the deployment process, or generate and run tests.

A project employs a process template to indicate the organization of work items. They can be placed into areas on one dimension and iterations on another. Areas are used for dividing the work logically, while iterations are for planning purposes. Once the work item gets completed, a developer will commit their code. This result triggers a build that indicates that the latest code will compile or will get prepared for deployment.

Deployment can be done either manually or automatically to one or more environments. The pipeline then runs tests automatically or manually moving to the next stage. As pipelines are completely configurable, you have the freedom to either include manual steps or automated steps depending on your organization’s specific requirements.

Why Azure DevOps?

Why Azure DevOps

Requirements management using Azure DevOps can easily be performed because of its following benefits:

Thus, to achieve this, Microsoft Azure consulting services are envisioned to help companies ensure fast cloud-native development, Azure migration, and high Azure environment optimization. It helps businesses to adopt and use efficient Azure cloud services.

Best Practices to Keep in Mind for Agile Management

Best Practices to Keep in Mind for Agile Management
Based on the deliverables create agile teams. Dedicate a team for each developers group and then, assign scrum masters to handle the consolidation of agile projects.
This includes configuring a sprint cadence team to be used in a specific product group, specifying iterations for future planning, and figuring out the teams will utilize iterations to manage backlog items.
This enables developer teams to focus on a definitive series of tasks. The work designated for a sprint is visible in the sprint backlog of your team. However, sprint backlogs exist only for product backlogs and not for portfolio backlogs.
It makes the process of tracking progress completely hassle-free.You can review the deliverables, check with other teams for dependencies, and monitor sprint progress using the sprint burn-down chart.


Hence, with so many features and benefits to offer Azure DevOps is certainly a great tool to be utilized in the Software Development Process. Using it will not only expedite your project delivery but will also ensure to keep up its quality. Hence, this tool provides the best solution to manage the work tasks within a team in an efficient manner.
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saas seo

SaaS SEO: Effective Growth Strategy for your Business [2022]

Reading Time: 6 minutes

There is no denying the fact that the software-as-a-service is booming day by day.

As per the Gartner predictions. “Global SaaS revenues will hit $75.8 billion by 2021.” As per the report, nearly 52% of the SaaS companies last year augmented their spending on customer retention.

So, the question that arises is how can you make your company stand out in the competitive SaaS sphere? Well, SaaS SEO is here to help you.

You need to work on your SaaS based marketing plan. You need to take a step back to evaluate the effectiveness of your current strategies and improvise your upcoming plans to attain a competitive position soon. In this post, we’ll throw light on some of the effective SaaS SEO strategies to leverage in 2022.

What is SaaS SEO?

SaaS SEO involves website optimization using related content with keywords to improve ranking on Google. Common strategies for this include running site audits, deep keyword research, and optimization of on-page SEO, content creation, and generating links from well-known sites. Though this sounds quite easy, SaaS SEO comes with multiple sets of challenges like:

Things to Consider Before Implementing SaaS Marketing Strategies

Things to Consider Before Implementing SaaS Marketing Strategies
Before developing and implementing several SaaS marketing strategies, it’s essential to keep in mind a few important things. Whatever strategies you apply, if you don’t know your competition, customers, and selling points even the best strategy won’t work. Some of the major things that need to be considered are:
Understanding who your target audience should be the primary focus. You need to perform extensive research related to what drives their purchasing decisions, identifying the features and benefits that seem to be important for them. Understand where they are spending more time online, and what type of content they are responding to the most.
Once you have understood your customer’s preferences, you can now start using the SaaS marketing strategies to help them reach and engage themselves effectively. This includes updating websites with engaging content, partnering with other brands or influencers, creating targeted social media ads, etc.
The third thing that you must consider understands your competition and competitors. Delve into their marketing materials to understand what better strategies they are applying. Use a step ahead of them to position yourself as the best option for potential customers.

How A Proper SEO Strategy Can Benefit SaaS Businesses

Implementing a SaaS SEO strategy can help the business in the following ways:

SaaS SEO can help businesses in boosting their ranking in SERPs. This will in turn increase your site’s visibility and generate more traffic.

Ranking higher in SERPs will not only allow you to get more traffic to your site but will get leads and sales.

Being a more targeted approach, focussing on SaaS SEO can help in increasing the ROI of online marketing efforts.

Higher ranked SaaS businesses on SERPs are likely to be trusted by the target audience. These businesses ate more trustworthy and have high credibility.
With several well-known companies offering SaaS services for SEO, choosing the right one needs to perform a good amount of research. If you are the one who owns a SaaS business or is looking to start in 2022, try the below-mentioned strategies to grow your business.
Invest in Content Marketing
Content marketing is one of the most important strategies that can’t be ignored. Most potential customers look for a solution to their problems online. Make sure that your company has the potential to offer that solution in the form of good informational content. To come up with an effective content marketing strategy, make sure that you first focus on your customer’s pain point. Understanding this provides solutions that they require. Research the key topics relevant to your industry and create content for your target audience. Some of the high-performing content are:
Focus on SEO
Now if you want your website to catch the attention of your audience, make sure that the content pillars you generate are SEO optimized. This will help you to list on the top of Google search results and get caught by your prospective customers. To achieve this, you need to perform keyword research using several tools and discover key phrases and words that best suit your industry. Researching on keywords will let you know what people are searching for, which is having high conversion rates, etc.
Creating a website with high SEO value and good met-data is important. So is having a high-converting website with perfect on-page elements. Effective landing pages have the power to boost your conversion rate. Rather than creating multiple CTA buttons, ensure to have a single CTA appropriately on the page allowing visitors to take necessary actions. With several providers available online, you can avail of website design service for SaaS at much affordable rates.
Offer Free Trial
Getting user reviews can prove to be a great help for your business, but hardly people invest in it. Offer free trials of your product with minimal or no cost. Taking a test drive of your product will help your prospective buyers to use it and decide whether it’s helpful for them or not. Certain businesses offer 14 days of 30 days trial which is enough for your customers to decide before committing to your service.
Until and unless you are tracking your SaaS metrics, you will never get to know about the performance of your business. Ensure to find what is dragging your company back. Address those issues effectively to come up with successful improvements. Some of the important SaaS metrics are:
Email is a direct means of the one-to-one communication channel with your customers. Use email marketing strategy to share the latest business updates, industry news, and informative content like blog posts, invitations to webinars, offers, discounts, new product launches, etc. To achieve this, create an email list and send them newsletters weekly or monthly.
This strategy is much more than just setting up a Facebook or LinkedIn page. In order to have a specific social media marketing strategy, you can hire a social media manager who can look after all your social presence. Like what type of content you need to post, at what time, and date. Plus, remember to leverage the potential of all social media platforms like Instagram, Twitter, LinkedIn, Snapchat, TikTok, and YouTube.


These are some of the major strategies helpful in increasing brand awareness, lead generation, sales, and your overall business revenue. So, take advantage of SaaS SEO to optimize your business performance. Lastly, forming a strong relationship with customers, partners, and affiliates, spreading your network, and offering free products or services can easily help you stand out from the crowd.
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social media marketing

Why You Need To Hire A Social Media Marketing Consultant For Your Business

Reading Time: 3 minutes
Social Media is a Strategic marketing platform in the business world to grow a customer base. In this article, you will read why you should consult a social media marketing firm for your business’s success.

What is Social Media Marketing?

What is social media marketing

Social Media Marketing is the process of developing relationships with people through social networks like Facebook and Linkedin, Twitter, etc. It’s a way for you to connect with potential customers and create a community around the brand.

SMM can be used for a variety of purposes, including increasing your brand awareness, generating new business leads, or growing your sales. And because it’s an effective way to reach out to potential customers, it can be a valuable part of any business’s marketing strategy.

Of course, Social Media Marketing requires time and effort to be successful. That’s why many businesses choose to hire social media marketing consultants to handle their SMM activities. A good social media marketing company will have experience managing similar social accounts and will know how to create engaging content. They can also help you develop strategies for growing your online presence and achieving your business goals.

If you’re thinking of using social media to promote your business, it might be worth considering hiring a professional social media marketing expert.

Why should I hire a social media marketing consultant for my business?

Hire a social media marketing consultant

There are several reasons why you should consider hiring a social media marketing consultant for your business. A social media marketing consultant can help you to create and implement an effective social media marketing strategy. They can also help you to choose the right social media platforms for your business, and to create content that will engage your target audience.

A social media marketing consultant can also help you to measure the results of your social media marketing campaigns and to make changes if necessary. They can also provide you with valuable insights into your target market, and how to best reach them through social media.

Overall, a social media marketing consultant can be a valuable asset for any business. If you are not sure how to effectively use social media for your business, or if you want to get the most out of your social media marketing budget, then hiring a consultant may be the best option for you.

Best Practices

There are a number of reasons why you should hire a social media marketing consultant for your business.

First and foremost, they will be up-to-date on all of the latest best practices. This means that they will know how to effectively use all of the latest social media tools and platforms. They will also be able to help you create content that is engaging and effective.

Another reason to hire a social media marketing consultant is that they can help you save time. Creating and managing a social media presence can be time-consuming. A consultant can take care of all of the details for you so that you can focus on running your business.

Lastly, a social media marketing consultant can help you create a cohesive strategy. They will work with you to identify your goals and target audience. Then, they will create a plan that outlines how you can best use social media to reach those goals. Having a well-thought-out strategy is essential for any business, and a consultant can help you develop one.


As a business owner, it’s important to stay up-to-date on the latest social media marketing trends and best practices. Hiring a social media marketing consultant can help ensure that your business is using social media effectively to reach your target audience and grow your brand. A good social media marketing consultant will have a deep understanding of the ever-changing landscape of social media and how to use it to benefit your business. If you want to know more about social media marketing we suggest taking a look at our 6 most effective social media marketing types for your business growth.
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Brand Awareness

Boost Conversions and Increase Brand Awareness with a Professional Video!

Reading Time: 4 minutes

Video marketing is one of the best ways to increase conversions and brand awareness. You can use video on your website, social media, or blog posts to provide a more personal touch and build trust with your target market.

The benefits of professional video production

If you’re looking to increase brand awareness and boost conversions, professional video production is a great way to do it. Videos are an engaging and visually appealing way to communicate your message, and they can help you reach a wider audience. Here are some of the benefits of professional video production:

1. Increased reach and exposure

With professional videos, you can reach a larger audience than you would with other marketing methods. Videos can be shared easily on social media and other websites, and they have the potential to go viral. This means that more people will see your brand and become aware of what you have to offer.

2. Improved engagement and conversions

Professional videos are more likely to engage viewers and keep their attention. This means that they’re more likely to take the desired action, whether it’s subscribing to your email list, making a purchase, or signing up for your service.

3. Boosted SEO

Professional videos can help improve your website’s SEO by increasing the number of backlinks and improving click-through rates. This will help your site rank higher in search results, making it more visible to potential customers.

4. Greater credibility and trustworthiness

A professionally produced video shows that you’re serious

Areas where video marketing is valuable

There are many areas where video marketing services can be valuable for businesses. These include boosting conversions, increasing brand awareness, and creating a more engaging user experience. Businesses that use video marketing see an average of a 49% increase in conversion rates. This is because videos help to quickly convey information and build trust with potential customers.

Additionally, videos can be very effective at increasing brand awareness. People are more likely to remember information when it is presented in a video format. And, when they see your brand name associated with high-quality content, they are more likely to have a positive association with your company. Finally, videos can also create a more engaging user experience. Videos are more visually stimulating than text and can help to keep people on your website or app for longer periods of time. This increased engagement can lead to better conversion rates and more brand loyalty in the long run.

Video marketing examples

Video marketing is an excellent way to boost conversions and increase brand awareness. By creating professional videos, you can show potential customers what your products or services are all about and why they should choose your company over others. In addition, video marketing can be a great way to connect with your target audience and build relationships with potential and current customers.

Why use Video Marketing for your business?

If you’re looking to promote your business, video marketing is a great way to do it. By creating engaging and professional videos, you can reach a wider audience and increase brand awareness. Additionally, video marketing can be used to boost conversions by providing potential customers with an informative look at your product or service. Whether you’re new to video marketing or looking to take your campaigns to the next level, consider using a professional video production company to produce high-quality content that will help you achieve your business goals.

5 Reasons You Should Use a Professional Video Provider

There are many reasons to use a professional video provider. A professional video can help boost conversions and increase brand awareness. Here are some of the top reasons to use a professional video provider:

1. Boost Conversions

Boost Conversions
A professionally produced video can help boost conversions by up to 80%. A well-made video showcases your product or service in the best light possible and helps convince potential customers to take the next step.

2. Increase Brand Awareness

A professionally produced video is an excellent way to increase brand awareness. A well-made video will be shared across social media and other channels, reaching new potential customers.

3. Build Trust and credibility

Build Trust and credibility
A professionally produced video helps build trust and credibility with potential customers. Seeing a high-quality, well-made video makes potential customers more likely to trust your brand.

4. Stand out from the competition

In today’s crowded marketplace, it’s important to stand out from the competition. A professionally produced video will help you stand out from the crowd and grab attention.

5. Reach a wider audience

A professional video provider can help you reach a wider audience with your message. They can distribute your video across multiple channels, ensuring that your message reaches.


There are many benefits to creating a professional video for your business. Not only will it boost conversions and increase brand awareness, but it will also show potential customers that you are an authority in your industry. If you’re looking for a way to take your business to the next level, consider investing in a professionally-produced video.

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PPC Management Services

Boost Sales With the PPC Management Services

Reading Time: 3 minutes

Nowadays, the digital landscape is constantly expanding, and websites keep proliferating at a rapid pace. Every company, from Small businesses to franchises, to eCommerce businesses trying to figure out how to maximize its advertising and conversion efforts.

Over the years, Pay-per-click advertising has proven itself to be one of the best and most cost-effective online marketing strategies. PPC advertising allows businesses to manage their ad spending and get their brand offerings in front of the right people at the right time and place. Pay-per-click marketing method gives your company laser-focused visibility that speeds up your customers’ buying journey and increases your conversion rate.

PPC Ad Types: What Are They?

Now that you know what is paid ads are, you should understand the type of PPC ads that can help you to build your online presence and reach your target audience. There are several types of pay-per-click ads available, depending on your goals:

Search Ads

Search advertising is one of the most important marketing techniques that involves placing digital advertisements inside search engine results. Search ads can benefit your company’s performance and drive you more in-store traffic.

Display Ads

Display advertising is a type of online advertisement of a product or service through visuals like videos and images on networks of publisher websites such as the Google Display Network that users will encourage to click through to a landing page and take action.

Remarketing Ads

Google Ads remarketing is a form of online advertising that enables your Google Ads to follow potential customers as they move across the internet.

Google Shopping Ads

Google Ads remarketing is a form of online advertising that enables your Google Ads to follow potential customers as they move across the internet.

Video Ads

Google Video (Youtube) ads are video-based ad campaigns that allow you to display your video ads in the YouTube search results or before, during, and after videos on YouTube and the Google Display Network.

Why Choose Moreyeahs?

Moreyeahs is a reputable PPC services provider in India, offering cost-effective PPC management services. We help businesses and organizations achieve maximum ROI from their pay-per-click advertising campaigns. To attract a target audience, boost conversions, and boost sales, our PPC specialists develop targeted campaigns, provide tracking data, and measure results.

Bottom line

We are a dependable PPC services provider in India, specifically, search engine marketing strategy. it can obtain maximum ROI and help a company get exposure quickly. But like any marketing effort,If you want to increase your service productivity with the help of PPC campaign, Our PPC experts are Google Ads certified and have the experience and provide measurable results to attract the target audience, increase conversions, and boost sales
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Five Reasons to Opt SharePoint Development Services in Your Business

Reading Time: 3 minutes

SharePoint is used by the majority of enterprises to increase workplace collaboration. Other benefits include document management, internet services, and sharing services. Many companies believe that SharePoint application development services bring together in their business plan. Moreover, many others believe that it is a cost-effective solution. Many people use this application to improve their outputs and performance.

This post will highlight five reasons why you should SharePoint development services in your business’s development and maintenance:

Reliable Architecture

Reliable Architecture

Before beginning your actual work, a developer will essentially analyze all of the technical details that come with a project. Therefore, If you currently have a SharePoint platform, they will study every part of it when you need technical enhancements and maintenance.

Unique Branding

Unique Branding

SharePoint will provide a default design that you can use the same as-is for your application. However, if you need it in unique design, template, and design, you will need to hire experienced software developers. Branding is an important aspect of launching a high-end business from the comfort of one’s own home.

Flawless Integration

Flawless Integration

You do not want your company’s SharePoint to become a stand-alone platform. To generate workflow systems, You’d like to combine SharePoint with several applications. If your firm uses an enterprise resource solution, CMS, CRM, exchange server, or even an HR system, you can choose SharePoint.

Completely secure

Completely secure

It is one of the primary benefits that makes SharePoint so popular with users all over the world. It manages even the most sensitive and confidential information with extreme caution, thereby eliminating all security worries.

Custom Development

Custom Development

Aside from an elaborate layout and design, you will need your website to be built in a customised manner based on business and commercial needs. You might ask your developers to assist you in using the site to fully automate your whole business process as well as the workflow processes.

MoreYeahs Inc provides end-to-end SharePoint application development services to enterprises to provide innovative solutions and improve their existing infrastructure. We assist enterprises in maximising the capabilities of Microsoft SharePoint to achieve optimum efficiency and growth.

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6 Most Effective Social Media Marketing Types

6 Most Effective Social Media Marketing Types

Reading Time: 4 minutes

To stand out in Social media marketing, you need planning and creativity. It is so important that more than 92 % of marketers use social media as part of their marketing strategy.

Moreover, 78% of salespeople that use social media outsell their competitors who do not. 
Furthermore, its advantages go far beyond just increasing sales.

Undoubtedly, social media marketing is one of the most effective tactics for reaching the target audience among all digital marketing types

To flourish in a competitive market, you must be aware of emerging industry trends. In fact, 72% of businesses use social media data to make better business decisions. 

So, how can you differentiate yourself from the competition and ensure that your business is doing everything possible to succeed?

The following is a list of six new social media channels to use in social media marketing. Each has its own specific set of traits and is chosen depending on what clients aim to achieve by employing them.

Social Networks

Social Networks

A type of social media platform is a social networking site. Facebook, Twitter, and Instagram are three of the most well-known social networking platforms. We can use these platforms to connect with our friends, family, and even brands.

Moreover, users can share ideas, curate information, share photographs, and videos, form interest-based groups, and participate in lively conversations. Social media platforms are user-friendly and relevant to them and their social circles.

They also assist us in measuring the social media ROI, which aids us in developing an efficient marketing approach.

Examples: Facebook, LinkedIn, Instagram

Social News

Social News

With more access to social media and individuals increasing the number of social profiles, news spreads at an increasing rate. Millions of users can become aware of an incident within seconds of it occurring, and there is no stopping it.

Furthermore, A social news website displays user-submitted stories. Such stories are ranked depending on their popularity as determined by other site users or website administrators. Users typically leave comments on news stories online and sort by popularity.

Also, some of these articles will be prioritized on the website based on various characteristics, including the number of user votes for each news.

Examples: Digg,  Reddit, Mixx



Microblogging is a cross between instant messaging and content creation. A microblog allows you to communicate short messages with an online audience to increase interaction.

Furthermore, Microblogging is what it sounds like, websites that allow users to contribute brief written content that may include connections to products and services, websites, and links to other social media sites. Then these show on all users’ ‘walls’ who have subscribed to that user’s account.

Moreover, The marketing community has become more interested in microblogging. The return is too good to pass up—create and distribute simple posts and get fast results.

The most common categories of content shared on microblogs include news updates, memes, quotes, event highlights, user-generated content, and infographics.

Examples: Twitter, Facebook, Plurk, Twister

Bookmarking Sites

Bookmarking websites enable users to collect and organize connections to a wide range of online resources and websites.

Moreover, The capacity for users to “tag” links, which makes them simpler to find and, invariably, share with their followers, is a great feature of these services.

Additionally, Social bookmarking sites started as simple tools for social media and content marketers. They’ve evolved into diverse and active online communities where users discuss links and form groups based on mutual relevance.

Examples: Medium, Tumblr, Scoop

Media Sharing

Users can share several forms of media on media-sharing websites, the most common of which are image sharing and video hosting services.

Furthermore, most of these sites also have social aspects such as the ability to establish profiles and the ability to comment on shared photographs or videos.

Also, these platforms primarily promote user-generated content, in which anybody may create, curate, and share original work that speaks to them or sparks conversations.

YouTube surely transforms the way we watch, make, and think about video.

Examples: YouTube, Pinterest, Vimeo

Community Blogs

Community Blogs

Sometimes all you want to do is post a single message, and not everyone on the internet is interested in investing in running and maintaining a blog from a self-hosted website.

Moreover, It is where shared blogging services come in. Community blogs provide users with a place to express their thoughts and voices.

Additionally, A lot of individuals post to a single blog to attract more viewers, increasing readership for all bloggers. The Community Blog allows bloggers to establish a reputation and brand for themselves in business analysis.

Furthermore, these community blog platforms provide an audience while also allowing users to customize and express themselves freely.

Examples: Pinterest, Flipboard, Diggs

Wrapping Up

Social media comes in a variety of flavors. All of these platforms can help your business in a variety of ways. Get clear on your goals, think creatively, and, most importantly, keep it human.

However, To make the most of these platforms, you must first thoroughly understand your social media audience. 

They are open to new experiences if they are fascinating, but they are not interested in anything overly aggressive or promotional.

Still unsure about which social media networks are best for your company?

That’s where we can help. Our social media agency understands exactly what it takes to assist you in growing your business online.

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Effective Email Marketing Strategies With Examples

Effective Email Marketing Strategies with Examples (2022)

Reading Time: 7 minutes

There are many different methods of communication available nowadays, but when it comes to usage in marketing, Email remains unrivaled. Email is undoubtedly one of the most significant components of digital marketing. Email marketers strive to employ the best email marketing strategies for maximum benefits.

Email is the king of marketing, as proven by its user base of over 4 billion people and an average of 306.5 billion emails per day transaction. The primary method for generating leads for most marketers is Email. 
Furthermore, the return on investment for email marketing is $38 for every dollar spent. Without a doubt, Email is the most effective and widely used digital marketing methodology, surpassing SEO, SMO, and affiliate marketing.

This guide will walk you through the fundamentals of email marketing and different email marketing strategies with the best examples.

What is Email Marketing?

email marketing
Email marketing is an effective digital marketing technique that uses email to directly market a product or service to a client or user. Furthermore, email marketing, often known as direct marketing, is the digital marketing activity of communicating with leads and customers by email. Email marketing is essential in your digital marketing plans for lead generation, brand exposure, connection development, and increasing customer engagement. Also, Email Marketing can help you with boosting visitors on your website, blog, social media, or promoting your products. To attract users and earn consumers, you can also design engaging and eye-catching demographics mail and content.

Steps to Start Email Marketing Strategies?

What are the steps to start an email marketing.

Before creating your email marketing campaign, you must first develop a precise strategy to help you through the process and provide you with a clear goal. Follow these 6 steps to create an effective email marketing strategy:

1. Start Creating Your Email List

The first thing you must take is to build an email list. You should first understand your target audience in order to add them to your email list for future engagements.

2. Identify Your Target Audience

Segmentation is a critical component of your email marketing strategy. Not every customer has similar requirements or has the same relationship with your company. So it is best to identify your customer and prepare email plans accordingly.

3. Create Your Campaign With Specific Goals in Mind

You can begin developing your email marketing strategy once you have your email list and target audiences. Your strategy will cover issues such as “how frequently will you email your audience?” and “How do you intend for your audience to use the information?”

4. Make an Email Content Calendar

Without content marketing, email marketing is meaningless. Create a content calendar that details what will be in each email.

5. Monitor the Outcomes of Your Emails

Email marketing is the most effective since it allows you to track the progress of your email campaign. Track the success of your email content and your overall growth each month.

6. Review Your Email Marketing Strategy Periodically

Your email marketing approach and target audience will change over time. Set aside time each year (or every other year) to evaluate your email marketing activities.

Best Email Marketing Strategies

Best Email Marketing Strategies
One of the best benefits of email marketing is that it is inexpensive to send bulk emails, and even if only a few people interact with them, it will still be cost-effective. However, With so much potential for growth and success, email marketing is a complex but exciting process. It is an excellent tool for building well-planned strategies that, when properly implemented, will lead to maximum sales. As a result, here are the six most effective email marketing strategies for your next campaign.

1. Create Viral Subject Lines

The first step in starting your email marketing campaign is to design an appealing, exciting, and engaging subject line. Because more than 48 percent of individuals open emails after reading the subject line, it is the most significant component of your email marketing strategy.

When writing a unique subject line for your email, keep the following points in mind: Keep your subject line short and to the point, clarify the main goal of the email, and experiment with humorous, shocking, or exciting subject lines.

Furthermore, the chances of your email being open depends mainly on your email subject line.

2. Personalize Your Emails

The first and most frequent technique to personalize emails is to include the recipient’s name in each email, even if you’re sending to a hundred of them. Most popular email marketing tools provide email templates and allow primary personalization, such as recipient name addition.

So, choose the best email template and select the option to automatically include the recipients’ names in all of your emails.

3. Improve Your CTAs

Some email marketing methods remain the same, whether in 2021 or 2001. Optimizing your email CTAs is one such evergreen strategy. Whatever your CTAs encourage your readers to do, They should generate enough clicks to ensure the success of your email campaign. It is recognized as an essential component in b2b email marketing strategies or in any email marketing strategy.

Try to make your emails appear relevant and beneficial rather than promotional in this case. Also, employ CTAs that blend in smoothly while remaining noticeable.

4. Divide Your Subscribers Into Groups

You can communicate with users more directly by segmenting your email subscriber list. It enables you to deliver the right information to the right user at the right time. 

Subscribers prefer to receive information relevant to their likes and dislikes because it promotes a more seamless customer experience. 

In addition, here are some suggestions to help you with the segmentation process: you can segment consumers based on demographic data, email interaction, past purchases, and purchase position.

5. Design Responsive Emails

The majority of people prefer to read their emails on the go, using their mobile phones or tablets. Consider sending a visually appealing email. 

However, when you open it on your phone, the images are missing, and the interface is unattractive. As a result, creating a responsive or mobile-friendly email is always preferable.

Basically, ensure your emails look the same on a mobile phone as they do on a desktop computer.

Try these helpful suggestions to avoid email user ignorance: Create a one-column email, emphasize important text, include an easy CTA, use a larger font, and include infographics.

6. Identify the Suitable Time for Email Sending

Time is money, as the saying goes, but in email marketing, time is everything if the campaign is to be successful. Choosing sending time is the best way to boost your click-through rate.

Furthermore, your committed users may desire to interact with your content regularly at a specific time. Using tools, you can simply determine the best time for your campaign.

On average, 51 percent of businesses are presently employing automation, which is not surprising given that a plethora of marketing automation solutions can assist you in performing complex multifactorial testing to determine the best time to email your audience.

4 Types of Marketing Mails

Depending on your needs to plan successful email marketing strategies, Here are four different types of marketing emails to pick from. 

Digital Newsletter

Many businesses use digital newsletters to educate their clients about a given industry or domain. Users sign up for your newsletters, which you can send as a mail on a daily, weekly, or monthly basis.

The content in the email provides customers with value and credibility in the brand.
For example, Many organizations like Medium, Moz, etc., employ newsletters in their marketing communications.

Transactional Email

Usually, marketers send marketing emails to a group of people. However, Transactional emails are sent directly to one customer at a time, based on the action done.
These are emails like Order Confirmation, Billing Information, Welcome, and Thank You.

Product Update Email

For example, suppose you are a new eCommerce startup in your city and want to notify your target audience about your product.

When it comes to updating people about product or service upgrades, a Product Update Email is a good option. You can send emails to users informing them about your product; you can also include How-To videos and promotional visuals for more interaction.

Informational Email

Informational emails discuss and promote a specific event or offer linked to the company’s products and services. These emails are associated with a specific “call-to-action(CTA)” with a business goal.

This type of email frequently contains news about promotions, coupons, free trials, referrals, or events like a webinar or open house.

Email Marketing Examples

Best Email Marketing Strategies

Every time you send an email, it must be written in such a way that it is opened, clicked, and remembered. You must create world-class email content, including the heading and subject line, as well as an eye-catching design.

Here are a few examples of best email marketing to help you generate the best class emails for your next campaign.

1. Hootsuite


Reference: Hootsuite

Subject line: The secret to a more effective social marketing plan?

Example of a Blog Update Campaign (B2B)

The goal is to increase blog traffic and educate subscribers.

When you want your users to read the most recent blog article, or to be kept up to speed on a new product launch, or for any other reason, Product update emails are best.
Also, It is essential to have creative content with an appealing subject line. Hootsuite employs it to educate users about a blog post via email to boost post reach.

Overall, the following is an example of email marketing from Hootsuite.

Emphasizes simplicity and avoids impressing the recipient Places the core piece of news at the center of the campaign Includes clear and actionable CTA buttons


Reference: MVMT Subject line: IMPT! SITE UPGRADE coming soon The goal is to get subscribers excited about the new website design. Change is good because it indicates how far you’ve come! So, when it comes to redesigning your website, you must inform your customers of your objectives. MVMT has designed an eye-catching email campaign in this email marketing example to notify subscribers and users that something wonderful is about to happen soon. MVMT accomplishes the following with this campaign Spark subscribers’ interest. Make users about the new website. Encourage customers to continue purchasing despite the redesign.


If you’ve been ignoring email marketing, it’s time to rethink your strategy. Email marketing generates enormous returns for businesses that apply it correctly. MoreYeahs email marketing services help organizations and corporations get the most out of their email marketing efforts. So, hopefully, this blog has cleared up confusions, you may have about email marketing.
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Top 5 Key Features Of SharePoint (2021)

Top 5 Key Features of SharePoint (2021)

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Microsoft SharePoint is a web-based collaboration and document management used by over 190 million people worldwide. Organizations can automate business processes, securely share data across departments internally and externally, and track progress.

SharePoint is a website-based system that comprises workflow applications, web parts, list databases, security features that help organizations enhance collaboration and work efficiently.

If you’re not aware of what is SharePoint used for in business and haven’t considered adopting it to your business, this blog will change your mind. Here we’re going to talk about the top 5 key features of SharePoint!

SharePoint usage varies from business to business— it can serve as collaboration software, intranet or extranet, or a document management system.

Advanced Outlook for SharePoint Teams Sites

Microsoft SharePoint 2019 now has a modernized team site upgraded from a classic version. SharePoint users can leverage shared content and resources, keep watch on project status through teams sites. Its news publishing engine is a remarkable addition that enables intra-team communication without office 365’s dedicated chat group case. Moreover, response triggers in SharePoint are default now. The latest team sites are not only responsive but also include a news publishing engine and enable users to share news with the team instantly. 

Improvised OneDrive

Microsoft SharePoint users can synchronize OneDrive with Windows 10. The recent improvement made to OneDrive was the Next Generation Sync Client that allows users to work on Files on Demand and other latest innovations.

Enhanced SharePoint Communication Sites

Another significant feature SharePoint users are excited about is revamped communications sites. SharePoint 2019 has three templates for the communication site— Tropic, Showcase, and Blank. Communication sites let users share business news, policies, procedures, and other types of information without much hassle.

Improved Search Function

The latest SharePoint is equipped with a faster and efficient search function. Users can easily search required data at lightning speed with the use of filters and conditions.

SharePoint Home

One of the most significant features in SharePoint is definitely SharePoint Home, It brings all the news together in a single location from communication and team sites. All the sites that a user follows are kept together such as activity from each site and instant access to favorite sites.

Up-to-date Libraries and Lists

Advanced lists and libraries in Microsoft SharePoint allow users to access important information promptly. You can access permissions and metadata on the front page and share data and information easily through “Copy To” and “Move To tabs.” Besides that, users can utilize conditional formatting to refine data on their lists and libraries. This way, users can share information precisely without putting the whole data at risk.

Modified Framework Support

Microsoft SharePoint is now equipped with an efficient framework. It can’t be considered as a new feature but a necessary improvisation in the old framework support. It’s extremely useful for developers and makes it easy for them to work on SharePoint framework client-side web parts, asset packaging, and automatic javascript file hosting through the app catalog.

Bottom Line

Apart from the key features, there are several other features we’d like to mention such as powerapps and flow integration, power bi report server integration, improved hybrid app launcher, onedrive synchronisation with the new onedrive client, etc. We hope that you’ve found the answer Why Sharepoint is used and what the top features of SharePoint are.

Businesses or companies that are planning to adopt SharePoint or require any sort of Microsoft SharePoint Services, feel free to reach us out.

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Top 10 Reasons to Choose Dynamics 365 (2021)

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Ever-changing consumer demands and technology advancements call for modern solutions to grow in this competitive age. Dynamics 365 is one such tool that helps enterprises accelerate operations and achieve long-term goals. Microsoft’s intelligent cloud platform, Dynamics 365, was built to enhance productivity, streamline business operations and accomplish maximum efficiency. Microsoft Dynamics 365 comprises interconnected, modular SaaS (Software as a Service) applications and services that help users transform business activities, manage customers and employees. It’s a highly customizable application that works smoothly with other Microsoft (and third-party) apps.

Dynamics 365 combines the power of both CRM and ERP solutions and offers everything customers require to run a business or enterprise on one single platform. If you’re still thinking Dynamics 365 lacks something or why choose Microsoft Dynamics 365? Here is everything you need to know. Today, we are going to share the top 10 reasons to choose Dynamics 365.

Improved Operational Efficiency

Microsoft Dynamics 365 CRM greatly improves a business’s efficiency through streamlining complicated business processes. Its resilient workflow enables users to automate strenuous tasks and procedures to enhance overall efficiency. Your workforce can automate and accelerate manual tasks through Dynamics 365 workflows.

Zero to Minimal Code Required for App Development

Your team does not need to be proficient in programming to build applications as they can do it easily with zero to minimal code use in Dynamics 365. The platform offers ultimate point-and-click app development using Power Apps.

Targeted Marketing Campaigns

Targeted marketing campaigns are crucial to drawing the attention of potential customers. Dynamics 365 makes it easy to connect and engage with the target audience through target campaigns. It offers an effective marketing automation tool that eases the creation of targeted campaigns, leads, client lists, and analyzing results.

Highly Customizable

Dynamics 365 users can automate rule-based operations over sales, field service, marketing, and customer support through various modules and built-in tools. It allows you to customize the workflows to meet unique needs for particular use cases that pre-built tools usually can’t. Moreover, it provides a flexible architecture, pricing levels, deployment options to modify the platform as per your team size, budget, and KPIs.

Better Communication

Dynamics 365 enhances communication across departments in an organization to speed up processes and boost productivity. Users can filter data easily to get required information quickly and complete tasks within a short period.

Integrates and Works Smoothly with Microsoft Solutions

Microsoft Dynamics 365 users can extend its capabilities through integration to perform extra tasks without implementing a new tool. One of the benefits of Microsoft Dynamics 365 is its flexibility to work smoothly with third-party Microsoft solutions. Users can integrate the entire office 365 suite, Power BI, and SharePoint with Dynamics 365 to perform multiple operations simultaneously.

Maximum Availability

Microsoft Dynamics 365 operates natively on Azure cloud environment and thus offers 99.9% availability. Microsoft Azure is a service created by Microsoft for application building, testing, and deployment through data centers spread across the globe. Businesses can implement Dynamics 365 to ensure uninterrupted services and serve the customer well regardless of their locations.

Improved Customer Service Experience

Users can collect vast amounts of relevant customer information painlessly through Dynamics 365. It analyzes how customers interact with brands, their communities, and much more. Overall, it provides all relevant information about customers that helps your executives understand their needs and suggest the best possible solutions.

Well Ordered Updates

Microsoft Dynamics 365 gets frequent and on-time updates extending its features and capabilities. Microsoft invests enormous amounts of resources in the research and development for Dynamics 365 and releases continuous updates.

Competitive Pricing

Dynamics 365 comes with powerful modules and features to serve each of your business needs. Despite that, Dynamics 365 is comparably low-priced compared to its alternative as users can choose the most suitable solutions and pay only for them. You can choose to pay per user, per month, for selected modules, and no need to pay for utilities that aren’t useful for your organization.


Overall, Microsoft Dynamics is an ideal solution to migrate to, if you want to maximize your business capabilities and ensure success. MoreYeahs can help interested businesses and enterprises adopt Dynamics 365 within a short period and in a cost-effective manner. We are a Microsoft Silver Partner company and a team of certified developers and consultants helping businesses pick the best Microsoft solution and achieve business goals. Reach out to us for professional dynamics 365 consulting services now.

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