A Definitive Guide – White Hat SEO Techniques

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A Definitive Guide - White Hat SEO Techniques

Globally, 2 trillion searches are made every year on Google. The competition to stay in the top Search Engine Result Pages (SERPs) is becoming toughest than ever. That’s where SEO comes into play.

Search Engine Optimization or SEO is a process of improving a website’s position on search engines like Google, Bing, and so on. Briefly, white hat SEO techniques refer to tactics of optimizing a website as per rules of search engines and making it user-friendly.

Online businesses and organizations worldwide opt for white hat SEO services to improve their website’s visibility, boost traffic and grow.

White hat SEO is solely about tactics, strategies, and processes Google approved. It is solely about website optimization tactics, strategies, and processes that Google approved. The specialists aim to follow search engine guidelines and algorithms instead of trying to outsmart them.

Ever wondered what exactly white hat SEO techniques are? or Why White Hat SEO matters? If yes, we’ve got the answers you are looking for. So, let’s get started!

In this article, we’ll cover the following:

What are white hat SEO techniques?

As said earlier, white hat SEO techniques are ethical strategies focused on enhancing user experience. Google has declared “Quality guidelines” for webmasters so that they thoroughly optimize their websites for the target audience and get better visibility. Besides, Google also releases algorithm updates to filter search results to make them helpful for users.

White hat SEO techniques work following Google’s algorithm and are essential for the success of an SEO campaign. The most important techniques white hat SEO experts use include:

Use of relevant and descriptive keywords
In-depth keyword analysis and keyword research
Keyword-rich and relevant meta tags
High-quality backlinks from relevant websites
Use of appropriate link building practices that include valuable and user-centric content
Well-optimized, faster, and mobile-friendly web pages
Fast page loading times and responsiveness
Well-structured and easy to navigate for users

Is white-hat SEO always the best choice?

White hat SEO techniques make a website easily accessible and valuable for users and search engines, resulting in higher ranking and high traffic. Following white hat SEO improve and maintains the website’s visibility and high authority for a longer period.

On the other hand, black hat SEO or improper website optimization sustain for a limited period and even result in penalties. White hat SEO requires ethical optimization techniques, strategies, and patience to deliver expected results. White hat SEO is definitely the best option for webmasters to get their website ranked on the top pages of search results without risks of temporary or lifetime penalty.

4 Ways to optimize your site with White Hat SEO

Now you are well aware that implementing white hat SEO allows Google to get maximum information about your website and quickly index it to its database. Furthermore, white hat SEO helps to make your site appear on the top page of search results..

But what are the most effective ways to optimize white hat SEO in your website? Let’s find out!

Create high-quality and SEO-friendly content for the website to help visitors find the required information easily. Focus on using relevant keywords to use on each page of your website. Write keyword-rich meta tags to help search engines and users find and utilize them.
Optimize your website speed and ensure it works faster on handheld devices. Add and optimize images and other media.
Add and verify sitemaps and robots.txt file in the Google search console to allow Google’s bots to crawl your website systematically.
Get backlinks from related sites with high authority for better organic ranking, fast indexing, and referral traffic.

What do White Hat SEO services include?

SEO specialists keep with the latest guidelines and techniques of white hat SEO. Thus, site owners require their assistance to successfully implement white SEO to improve ranking and traffic. Professional digital marketing companies offer white hat SEO services that include:

Competitor Analysis
On-site SEO audit & implementation
Keyword research
Content audit
On-page audit & implementation
White Hat Link Building Practice
Guest Blogging
Local Citations

Conclusion

On the whole, white hat SEO techniques are all about improving a website’s ranking on searching but without violating Google-approved guidelines. On the other, black hat SEO includes unethical techniques that can lead your website to disappear from the search results.

Thus, white hat SEO techniques are strongly recommended to site owners and SEO professionals. Do you also want to improve your site’s visibility in Google? Achieve a higher ranking in Google SERPs with our white hat SEO services. MoreYeahs has a professional SEO team and industry-leading competence in executing white hat SEO to help businesses succeed online.

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What Is Microsoft Azure Used for [2021]

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Microsoft Azure is a powerful cloud computing platform launched in February 2010. Azure is an ideal solution for businesses and enterprises to extend capabilities, solve challenges, and build innovative solutions.

Currently, there are 42 data centers worldwide for Microsoft Azure.

Azure solutions comprise software as a service (SaaS), infrastructure as a service (IaaS), and platform as a service (PaaS) used for virtual computing, analytics, storage, and networking services.But the question most companies ask is, what is Microsoft azure used for? How does it work? How can it benefit them?

If you’re also seeking answers to such questions, you’ve come to the right place. We’ll answer all these questions and simplify ways it can maximize your businesses’ efficiency and benefits.

Microsoft Azure allows users to utilize Microsoft’s cloud services and resources to store and manage data. Additionally, It supports many programming languages, such as Java, C#, and Node Js.

What is Microsoft Azure Used for?

Companies and enterprises across the globe use Microsoft Azure for computing, networking, IoT, artificial intelligence, storage, integration, security, developer tools, DevOps, web services, and other machine learning.

Azure users can not just develop, test, and host web applications to keep them running without interruptions. They get a data storage facility, can create virtual machines, integrate virtual devices and directories, collect and save metrics,

Is Microsoft Azure Free?

The best thing about Microsoft Azure is that it’s free to start and utilizes a pay-per-use model. Simply put, users only pay for the required services.

Users get free access to multiple products— Linux Virtual Machines, Windows Virtual Machines, Managed Disks, Media Services-Encoding, Load Balancer, Blob storage, File Storage, SQL Database, VPN Gateway, Azure Database for PostgreSQL, and many more.

How Many Customers Does Azure Have?

More than 94% of Fortune 500 hundred companies employ Microsoft Azure to meet their cloud computing requirements. Microsoft Azure doesn’t reveal the number of current customers. But as per Microsoft’s 2020 Q2 report, Azure revenue growth is on the rise, and enterprise adoption was up 3% to 55% in a year.

Why Microsoft Azure?

Azure is the ultimate solution that offers advanced site recovery, unmatched flexibilities, and built-in integration to perform backup and disaster recovery seamlessly.

Azure users can host and build adaptive web and mobile apps to accelerate business operations, leverage Active Directory integration and IoT industry solutions.

If you are also looking for a reliable and efficient cloud computing solution for your business, you can get a free trial and use Azure services.

Moreover, you can connect with our Microsoft Azure Cloud Consulting Services to know more about Microsoft Azure and plan Azure implementation for your business needs.

We create innovative and business-oriented Azure solutions for businesses and enterprises to help them optimize and streamline operations.

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Advantages of Using Power Apps for Your Business

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Power Apps is the component of Microsoft Power Platform and another offering from Microsoft. It is a powerful tool for building custom apps that brings Power Apps, Flow, and Power BI together. Power Apps leverage features of Office365 and Microsoft platforms to help users build custom business apps.

Power Apps provides a development environment for building custom business apps that can drive automation and serve the needs of a business.

If you haven’t considered Power Apps for your business yet, it’s high time to learn the top benefits of Power Apps for your business.

Top Benefits of Power Apps

Users can build three different types of Power Apps, including Canvas Apps, Model-Driven Apps, and portals (websites). Apps created using Power Apps run smoothly on both mobile devices and browsers.

The best thing about Power Apps that distinguishes it from other solutions is its ease of use. Not only developers but also non-technical users can create custom apps. Besides that, integrating Power Apps in your business can provide some unique advantages to your business, such as:

1. Build Custom Apps for Multiple Devices

Developers and non-technical users can design and build responsive business apps using Power Apps’s drag-and-drop designer. There’s no need to learn to program or get training in order to use Power Apps for building apps. Power Apps users can build innovative apps for specific needs, such as tracking, sales management, inspection, etc.

2. Better Accessibility and Data Integration

Power Apps is accessible for users who have Microsoft 365 subscriptions—there’s no need to pay for it separately. Users can build different types of applications for businesses but can also integrate them into multiple platforms. Apps built using Power Apps can transform and automate complicated business processes. Power Apps provides access to commercial data to businesses that employ Microsoft’s Common Data Service (CDS).

3. Enhanced Control and Security

Power Apps’s integration with your company gives you total control over the application. Users can manage permits and data, see control options, and control apps through the administration center. Furthermore, applications built using Power Apps are automatically connected to active directory domain service (ADDS). Microsoft’s active directory domain service (ADDS) authenticates and applies security policies to users and devices.

4. Cost-Effectiveness

Unlike the conventional app development approach, building apps through Microsoft Power Apps is less time-consuming and more cost-effective. Taking Power Apps’s low price, low-code approach, and minimum development time into account, we can say it’s easy to cut down the overall cost of app development.

Besides ease of custom app development, higher security, and cost-effectiveness, Microsoft Power Apps can offer valuable solutions to address and solve unique business challenges. Microsoft Power Apps outshines its alternative in many ways. Employees of a company can build business apps for any business scenario and needs using Power Apps.

If you’re interested in integrating Power Apps into your business, get in touch with us now to get started. As a Microsoft Silver Partner, MoreYeahs offer power apps consulting services to help companies and businesses harness the maximum potential of Power Apps and build custom business apps. Our professionals can implement Power Apps into your business as well as help you accelerate and complete app development projects.

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How Does SharePoint Work with OneDrive?

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Sharepoint and OneDrive are intelligent cloud computing solutions that Microsoft has developed. SharePoint has more than 100 million users across the globe. SharePoint has also been named as the ‘Swiss Army Knife’ of collaboration software suits.

SharePoint is used worldwide by over 78% of big organizations, with an average of 20,000 new users added every day.

Whereas Microsoft OneDrive is the most preferred cloud storage solution, millions of businesses and individuals use it regularly. It comes with some excellent features, including Lists, Sharepoint Home Page, Modern Search Experience to let users manage documents, archives, and reports.

However, most SharePoint users who require a consistent experience for file sharing and security may need to utilize OneDrive. It facilitates seamless file experience across various devices, including mobile, web, and desktop.

Ever thought about how does SharePoint work with one drive? Let’s find it out!

SharePoint users can store files in SharePoint online or can integrate OneDrive. Both SharePoint and OneDrive offer PowerPoint, Excel, Word, and OneNote to work with office files. However, OneDrive is suitable for organizations/users that need personal storage.

With OneDrive, every representative of an organization receives 1TB of storage for storing files that are personal and not meant to share. OneDrive users can store, find, edit, and sync documents. Moreover, share documents with specific people.

How to Sync SharePoint with OneDrive?

Microsoft SharePoint and OneDrive integration is a straightforward process. However, to sync SharePoint to OneDrive, users must know that old hyperlinks to documents won’t work after moving a file from one drive to SharePoint. We recommend users send updated links to others users to lead them to the new version of files.

The second most important thing to consider is always to inform and redirect other users to the new OneDrive document if you copy any file from Microsoft OneDrive to SharePoint.

It will ensure other users access and make edits in the correct file. Users can copy or move files from Microsoft OneDrive to SharePoint in simple steps; firstly, they can select files or folders and then choose the option “Copy to” and choose a destination where they want to copy/move files. Once you complete selecting the location, click on “Copy here.”

As you can see, copying or moving files to SharePoint is an expeditious process. Nevertheless, it can be a long process for some users to get this done, depending on the quantity and sizes of the files.

Wrap Up

To sum it up, we can conclude SharePoint and OneDrive work seamlessly when integrated well. The combination of both solutions will be the most suitable for document-related operations. Still, for most users, SharePoint and OneDrive seem to overlap at first glance. But, both solutions are built specifically to perform certain tasks for businesses. An organization or individual SharePoint users must evaluate their requirements when determining whether to choose SharePoint or OneDrive. We hope you’ve got an idea of how does SharePoint work with one drive.

If you’re facing difficulties using Sharepoint and OneDrive together, get in touch with our SharePoint consulting team to optimize both solutions as per your business needs. Also, if you have any questions about using SharePoint for your business, feel free to reach out to us.

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What is Dynamics 365 Finance and Operations?

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An ERP system can provide your business a significant boost and competitive advantage. Organizations in construction, healthcare, hospitality can efficiently monitor manufacturing and distribution processes. Enterprise Resource Planning (ERP) software is critical for an organization to execute business operations in a centralized and integrated system. ERP systems use a single database to store all the data so that all departments can analyze and use the same data efficiently.

It’s suitable for medium to large organizations that need to enhance finances and inventory. If you’re wondering what is dynamics 365 finance and operations and how it can automate your business processes, here is everything you should know.

Microsoft offers various solutions to help businesses manage inventory, production, monitor and maintain business operation and grow exponentially. Released as Microsoft Dynamics AX in 2016, Dynamics 365 for Finance and Operations is one such solution that helps businesses manage sales, project management, manufacturing, customer relation, etc. The enterprise edition of Microsoft’s Dynamics 365 Finance & Operations is a widely used cloud-based ERP solution. D365 for finance and operations comes with built-in intelligent features and out-of-the-box functionality. It’s easy to integrate with Microsoft office 365 and a CRM app that lets users work efficiently and undertake any level of complexity.

Dynamics 365 Finance & Operations Capabilities

D365 for Finance and Operations has advanced capabilities that help organizations streamline operations throughout all departments and manage finances and inventory.

Microsoft Dynamics 365 for Operations allows businesses to develop a unified platform to manage numerous processes. The solution empowers warehouse management and ensures consistent and timely delivery of products.
Microsoft Dynamics 365 for Finance and Operations is a cloud-first solution. However, It’s not limited to Cloud and also works smoothly on-premise.
Microsoft Dynamics 365 FNO is an excellent ERP application equipped with modern machine learning that advances financial management and improves cash flow. Businesses can improve finance management with its predictive recommendations and proactive guidance and increase profits.
Users can effortlessly analyze system performance and usage to detect issues and accelerate business processes through D365 for Finance and Operation. It provides end-to-end app management and has an intuitive, browser-based user interface that allows users to make quick and accurate decisions.
Microsoft Dynamics 365 for Financials integrates logistics covering various sites to diminish operational costs. Also, the program utilizes automated procure-to-pay and order-to-cash methods which streamlines processes.
Microsoft Dynamics 365 for FNO is a highly customizable platform that has visual editors and flexible tools. The program is easy to customize to suit your constantly changing business needs.

How to Deploy Dynamics 365 for Finance and Operations

Businesses and organizations can deploy D365 for Finance and operations at their convenience. D365 for FNO can be deployed on-premise or Microsoft-managed cloud and cloud edge.

Microsoft licenses Dynamics 365 FNO as two different applications﹘Dynamics 365 Finance and Dynamics 365 Supply Chain Management.Dynamics 365 Finance incorporates financials, and accounting, project management, and budgeting for large global companies. On the other hand, Dynamics 365 Supply Chain Management comprises manufacturing, warehousing, distribution, and engineering.

If you’re interested in discovering more about Dynamics 365 for Finance and Operations or need expert assistance to choose the best Dynamics 365 Services, reach out to us now. Our certified consultants and developers will answer your queries and provide the required solutions.

What is Microsoft Dynamics 365 Remote Assist?

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Global businesses and enterprises are now facing challenges to accomplish seamless communication between on-site technicians and remote employees. Technicians on-site and in remote locations frequently encounter difficulties that are beyond the scope of their expertise.

It’s critical for businesses to get such issues resolved as quickly as possible and minimize interruption in business operations. Microsoft Dynamics 365 remote Assist resolves these issues by allowing employees to efficiently collaborate and work together from different locations. With Dynamics 365 remote assist, on-site workers can share the real-time view with the experts to get immediate help when servicing equipment.

If you are eager to know how Dynamics 365 remote assist can improve collaboration and streamline your business operations, then first find out what is Dynamics 365 Remote Assist.

What is Dynamics 365 Remote Assist?

Microsoft Dynamics 365 Remote Assist is an application through which users can make video calls through Microsoft Teams. It’s a unique solution built to facilitate uninterrupted and real-time communication.

Dynamics 365 Remote Assist works on Android, iOS devices, and HoloLens.

Businesses can use Dynamics 365 Remote Assist to improve collaborative maintenance, remote inspections, training, and repair equipment. It eases collaboration between on-site employees and technicians in different locations and allows them to work together and solve issues promptly. Employees can use Remote Assist on either a mobile device or Microsoft HoloLens 2 to work side-by-side with experts.

Dynamics 365 Remote Assist Features

Dynamics 365 Remote Assist bridges the communication gap between the technicians that work on-site and experts. With Remote Assist, on-site technicians can get instant help and guidance to resolve critical issues. Remote Assist provides several features, including:

It allows users to make video calls via Microsoft teams for an immediate remote assistant.
Dynamics 365 Remote Assist has an annotation feature that enables technicians and experts to capture and remark snapshots during a video call even in low-connectivity scenarios.
Technicians can send and receive text messages through Dynamics 365 Remote Assist and experts can revert possible solutions.

Remote Assist mobile app can be integrated with Dynamics 365 Field Service. It enables users to launch the Remote Assist mobile app through Field Service mobile and have call log data loaded automatically within the Field Service work order after the call ends.

Dynamics 365 Remote Assist Benefits

Dynamics 365 Remote Assist facilitates real-time communication among employees and reduces time and cost of travel. Experts can resolve issues without actually going on-site through Remote Assist. Workers and experts can leverage annotation, screenshots, and real-time view of equipment or its particular part to work on instructions efficiently.

Final Words

Overall, Dynamics 365 Remote Assist is an ultimate tool that can make communication among experts and on-site workers fast, productive, and less stressful. If you’re interested in trying Microsoft Dynamics 365 Remote Assist app on your mobile phone, tablet, or HoloLens, opt for a License-free90-day trial or 30-day trial with the license for over 25 users.

What is Dynamics 365 Business Central?

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Microsoft Dynamics 365 Business Central is a cutting-edge ERP and Accounting solution built specifically for SMBs. Dynamics 365 Business Central was released on April 2nd. 2018 which was the Spring 2018 release. It served a large number of customers worldwide with its extended functionalities and capabilities. Business Central is suitable to deploy on on-prime, public cloud, and private cloud systems.

There is a misconception that Dynamics NAV, Navision, and Dynamics 365 Business Central are different products. However, they are the same product— Dynamics Nav’s new name is Dynamics 365 Business Central, and Dynamics Nav was originally Navision.

Considering that we’ve completely answered to what Dynamics 365 Business Central? Let take a look at what features D365 Business Central offers:

Features & Functionality

Dynamics 365 Business Central is equipped with loads of features to streamline and automate business operations and drive customer engagement. It’s an end-to-end solution that covers sales, finances, operations, and customer services. Businesses that rely on entry-level solutions for accounting and legacy ERP solutions can easily upgrade to Business Central.

Dynamics 365 Business Central allows users to integrate it with Office 365 and other Microsoft cloud services. Although businesses nowadays opt for dynamics 365 for sales, effective financial management, and better customer service, it offers a lot more than that. Let’s discover some other features of Dynamics 365.

Dynamics 365 Business Central improves financial management and allows you to track business performance in real-time. Businessowners can safely share data with the account to efficiently control budgets and returns.
Dynamics 365 Business Central facilitates instant reporting and accurate analytics for financial management. Users can centralize data across sales, accounting, inventory, purchasing, and customer interactions to get better visibility to business growth.
Its real-time data, predictive analytics, and connect processes help business owners make calculated and informed decisions.
Dynamics 365 Business Central’s order processing works like a charm. Its updated inventory levels and automated workflows enable users to monitor and manage order processing.
You can implement approvals in Dynamics 365 to reduce fraudulent purchases and update a posted bill in your financial management system.
The sales process has become faster with Dynamics 365 Business Central’s features. D365 users can connect salesforce marketing together to speed up the quote-to-cash process.
Respond immediately to sales-related inquiries, manage multiple ship-to and bill-too addresses per client, including addresses for invoicing and direct shipment.
Dynamics 365 Business Central makes warehouse management simple through unifying organizational information, automating operations, connecting workflows and processes. Besides that, it enhances inventory management and helps managers monitor business performance, profitability, and leverage improvement opportunities.
With Dynamics 365 Business Central, users can efficiently perform project & resource management to gather essential data to manage budget and measure growth.
Apart from the aforementioned features, Dynamics 365 Business Central provides effective contract management, streamlines the production process.

What Sets Business Central Apart?

Dynamics 365 Business Central offers better flexibility of use compared to its alternatives. Organizations can customize it as per their needs. Business Central is one step ahead as it offers low code development options, allowing users to choose suitable modules as per their business needs.

How to Implement Dynamics 365 Business Central?

Small to medium-sized businesses that need to manage their ERP and accounting can leverage Microsoft Dynamics 365 Business Central. However, it is essential to consult Microsoft certified professionals for your business’s smooth transition to Dynamics 365 Business Central.

If you are also looking for an assistant to implement Dynamics 365 Business Central to your business, feel free to reach out to us and connect with our dynamics 365 business central specialists at MoreYeahs. We do not just integrate the product into your business but also ensure you get the maximum benefit from your investment in Dynamics 365 Business Central.

Does POWER BI Work with On-Prem Deployment?

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Microsoft’s flagship BI software, Power BI, is the accumulation of reporting, data visualization, business intelligence (BI) apps, and services. It delivers exceptional publication and distribution capabilities which distinguishes it from other software. Power BI helps businesses visualize data to get actionable insights and make informed decisions.

POWER BI On-Premise Deployment

Power BI Report Server is a standalone product and an on-premise version of the Power BI Desktop that allows hosting Power BI reports. Power BI on-premises denominated as Power BI Report Server. It is an on-premises report server and hosts Power BI Reports on an on-premises report server. Furthermore, It uses a three-tier architecture same as SQL Server Reporting Services. You can host key performance indicators (KPIs), mobile reports, and paginated reports.

First, create reports in Power BI Desktop or Pro, and viewers can access those reports on a mobile device or web browser using Report Server. Power BI is a suitable choice for organizations that have restrictions on cloud usage. Deploying Power BI is essential to fulfilling the rising demand for on-premise data and reporting solutions.

What are the features of the Power BI Report Server?

The Power BI Report Server offers the functionality found in the Power BI Service. You can consider Power BI Report Server as a superset of SSRS.

Host Power BI Reports On-Premise

Power BI Report Server allows sharing and collaborating reports. The software comes with functionalities that enable users to deploy mobile reports (.rsmobile), KPIs, and paginated reports (.rdl) to the server. In addition, you can easily migrate/upgrade the current report server database to Power BI Report Server. Organizations that wish to save their data and reports on their own servers can benefit from Power BI Report Server.

Custom Visuals

You can utilize Custom Visuals with Power BI Report Server. However, there is a limitation to know. Make sure you use supported custom visual API to build custom visuals. Otherwise, it won’t work.

Export to CSV

If you want to check accurate numbers, then export report data into a CSV file.

Power BI Mobile App to Instantly View Report

Users can connect to Power BI Report Server through the Power BI mobile app. Power BI mobile currently supports Android, iOS, and Windows mobile platforms.

What Are the Limitations of the Power BI Report Server?

Despite all these features, Power BI has some limitations you need to be aware of before deployment. For instance, Power BI Report Server can only host Power BI reports. It does not support Power Bi Desktop preview features and only supports two data sources—Tabular and Multidimensional models.

How to Acquire Power BI Report Server?

You can’t purchase Power BI Report Server as a standalone product. The preferred way is purchasing Power BI Premium capacity in the Power BI Service. Businesses can obtain Power BI Report Server either by buying a Power BI Premium subscription or through active SQL Server Enterprise Software Assurance (SA).

POWER BI Premium Subscription

Organizations that require both cloud and on-premises BI architecture can acquire Power BI Report Server through subscription. The product is included with Power BI Premium capacity within the Power BI Service. You may think of it as an “add-on” to purchasing Premium capacity.

Pricing

Power BI Pro

Per User/month: $9.99

Power BI Premium

Per User/month: $20

Per Capacity/Month: $4,995

SQL Server Enterprise with active Software Assurance (SA)

It is included with the purchase of SQL Server Enterprise with active Software Assurance (SA). It is currently the ONLY way on-premises customers can obtain Power BI Report Server.

Enterprise Cost:

7800$/Month

Power Bi Pro: 20$/User/Month

Conclusion

Altogether, Power BI Report Server offers all essential features to resolve critical issues. If you have any questions about Power BI Report Server or are interested in learning more, connect with us. Our team will answer your queries and help you pick the best solution that meets your business needs.

Why India is a preferred outsourcing location for call center?

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We all know that countries like India, Ireland, Canada, and the Philippines were the most popular for call centers. For many international organizations India has always been a preferred outsourcing location. There are a wide variety of advantages that India is providing that may be a tough task for other Asian countries to accomplish. Many international organizations are also setting up call centers in India, because India has a large qualified workforce and can also provide cost-effective call center outsourcing services.

Following are few reasons why international organizations prefers India for outsourcing:

1. Educated and great number of professionals: As we all know man-power has never been an issue for India. India’s large and well-educated workforce has been one of India’s main advantages over other countries. Very surprisingly very few people in India knows that after USA India has the largest English Speaking population in this world. We can proudly say this that India has largest well-educated workforce and will continue to have this.

2. Time-Zone: If we pay deep attention to the India’s time-zone, we can see that India has 12 hours of difference which enables global organizations to provide 24*7*356 days’ services to their customers. By taking advantage of time-zone many companies in USA and UK are able to provide round-the-clock customer support with excellent skillful call centre representatives.

3. Effective cost: In India Man-power costs lower in than many countries and that plays a major role. When it outsources the call center, the company only pays for the time employees spend on the phone. With the low cost of manpower available in India, Indian call centers have been able to provide high-quality call center outsourcing services on a 24x7x365 days basis, at a cost which is 50% less than in the U.S or U.K.

There are many more points that be considered but above three can be treated as the key points which a global organization always look for. Above three criteria can be fulfilled easily by choosing India as the outsourcing location.

Integrate Postman With Azure Devops

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We would be going through the steps to automate the CICD pipeline, reporting and integrating Postman with Azure DevOps for Automation.

Postman Introduction:

Postman has better GUI and features. It’s a powerful tool when developing automated tests, it helps visualize details of each iteration and test results but does not allow the desktop or Mobile testing.

Postman is a tool for API development. Postman’s features simplify each step of building an API and testing it. It offers the possibility to automate manual tests and integrate them into your CI/CD pipeline to ensure that any code changes won’t introduce regressions in Production.

Requests in Postman are organised in collections and folders. Postman contains a collection runner that is useful when you want to automate API testing. When you run a collection, you send all requests in your collection one after another.

Limitation of Postman:

Now postman is not given any option to associate postman test case to DevOps test case. occasional crashes linked to memory issues. To remediate those issues, we are going to use the CLI tool of Postman called Newman and a custom reporter that generates detailed reports. Read more about Newman here (https://www.npmjs.com/package/newman)

Prerequisites:- (If don’t have, So please follow below point to how to install this)

Installed Postman API tool
Node.js with the latest version (v12.16.3) below also working.
NPM it’s also built with node js if not so that you need to install the latest version (6.14.4).
Newman with the latest version (5.0.0).
Azure DevOps Service Account with the required permission.

Below points, we will cover step by step…

How to install and run Newman on command prompt
How to configure postman API tests to Azure DevOps or TFS using Newman?
How to publish HTML Results in Azure DevOps or TFS?

1. NOW START STEP BY STEP TO RUN POSTMAN COLLECTION ON COMMAND PROMPT

Step 1: Install Node (You may skip this step if you already have Node installed)

Follow the steps to download Node which is specific to your CI’s platform.

Step 2: Install Newman (You may skip this step if you already have Newman installed)

Newman is a command-line tool that allows you to run a collection in your local development environment or on your own server. The following command installs Newman.

npm install -g newman

Reporter installing command

npm install -g newman-reporter-htmlextra

Step 3: Export postman Tests Collection In your postman tool Test Collection (looks like a folder) on the Left Side you see 3 dots (Point 1) Click on that, from the menu choose to export (point 2), And saved file with .json on your local machine folder, And for the environment & Global variables also download with .json in the same folder (See snapshot)

Step 4: Run Newman

Run the following Newman command with the appropriate parameters:

{Your folder path}newman run {Collection.json} -e globals.json –reporters cli,junit –reporter-junit-export Results\junitReport.xml

If you need to provide an environment to the collection, change the above command to the following:

{Your folder path}newman run {Collection.json} -e environment.json –reporters cli,junit –reporter-junit-export Results\junitReport.xml

2. HOW TO CONFIGURE POSTMAN API TESTS TO AZURE DEVOPS OR TFS USING NEWMAN?

Before running the pipeline you have to push your collection files on repository

Now in this blog, we are going to push code on azure repository below option repos.

After pushing the code, click on Pipeline >> New Pipeline

Next, Choose to Use the classic editor

Choose your Repository & Continue

From the template Choose an empty job

Name your pipeline and Choose Agent

i.Ensure your Get Sources pointing to correct repository
Click on the Get Sources modify the following
Repository: Should be pointing to correct repository where your postman test collection is located
Default branch: Choose the correct branch (typically this will be master branch)
Clean: Set the clean option to true (default is false, modify from the dropdown)
Clean Options: Set clean option to Source

j. Modify Agent job 1 property
Display Name: Any name which you like (ex: Postman API Automation)
Agent pool: Choose the correct Agent pool from the drop-down

Adding build tasks to Azure DevOps / TFS build pipeline

A. Add Command Line Steps to install Newman in your build agent
i. Click on + button in your agent panel (Refer Image)
ii. Search for task Command Line (Refer Image)
iii. Click on Add

B. Configure Command Line task to install new man
Display name: Mention task name as Install Newman
Script: npm install -g Newman
Click on Advanced section and choose Working directory
Working Directory : $(System.DefaultWorkingDirectory)
Note: $(System.DefaultWorkingDirectory) is inbuilt Azure DevOps variable which will point to your source code (Know more about Azure DevOps Variable)

C. Add task to run Postman tests in Newman
i. Add one more command-line task as discussed above
ii. Modify newly added second command-line task
Display name: Newman-Postman
Script :Newman run {your Collection} -e environment.json –reporters cli,junit –reporter-junit-export Results\junitReport.xml
Working Directory: Choose Correct Directory where your tests are located in git repository and folder (You can optionally use the option “…” (3 dots right to this textbox manually search the folder)
Control Options: Continue on Error (Check the Checkbox)

Note: Few lines about Script, the command we entered in the script is to run the postman tests in Newman tool
If you are not using the environment variable simply use like below
newman run <your collection> –reporters cli,junit –reporter-junit-export Results\junitReport.xml
If you are using environment variable you need to mention the environment variable json file which you exported at the beginning use like below
newman run <yourcollection> -e <your_environmentfile> –reporters cli,junit –reporter-junit-export Results\junitReport.xml

What happens after the execution of this step?
1. Executes All the postman tests
2. Creates a directory called Results in the Working Folder which you mentioned in option
3. Creates junitReport.xml Results File inside the Results Folder
In the above command — reporters cli,junit — reporter-junit-export Results\junitReport.xml This line is responsible for generating results.
Results are folder name and junitReport.xml is the file name (Optionally you can modify it to any name).
— reporters cli,junit With this line we are specifying output as junit and command line interface both. because we want to see the result in both command line and html format.

3. How to publish HTML Results in Azure DevOps or TFS?
Add a task to Publish the Result

Click on The + button on the Agent panel
Search for the Task Publish Test Results and Click on ADD

Modify Publish Result Task
Display name: Publish Test Results
Test Result Format: Junit
Test Result Files : $(System.DefaultWorkingDirectory)\Results\*.xml
(In your case it might be different this should point to the file where your junitReport.xml file is located in the previous step.)
Upload test results files: Check the Checkbox
Please note that you will see that “unable to find the filename after execution if this path is wrong”, so please always do a double check on this.

Finally, click on Save & Queue so the build runs now.

Verifying the results after execution
If you have configured everything properly, as expected all the tasks should pass and will look like below