There are many different methods of communication available nowadays, but when it comes to usage in marketing, Email remains unrivaled. Email is undoubtedly one of the most significant components of digital marketing. Email marketers strive to employ the best email marketing strategies for maximum benefits.
Email is the king of marketing, as proven by its user base of over 4 billion people and an average of 306.5 billion emails per day transaction. The primary method for generating leads for most marketers is Email.
Furthermore, the return on investment for email marketing is $38 for every dollar spent. Without a doubt, Email is the most effective and widely used digital marketing methodology, surpassing SEO, SMO, and affiliate marketing.
This guide will walk you through the fundamentals of email marketing and different email marketing strategies with the best examples.
What is Email Marketing?
Steps to Start Email Marketing Strategies?
Before creating your email marketing campaign, you must first develop a precise strategy to help you through the process and provide you with a clear goal. Follow these 6 steps to create an effective email marketing strategy:
1. Start Creating Your Email List
The first thing you must take is to build an email list. You should first understand your target audience in order to add them to your email list for future engagements.
2. Identify Your Target Audience
Segmentation is a critical component of your email marketing strategy. Not every customer has similar requirements or has the same relationship with your company. So it is best to identify your customer and prepare email plans accordingly.
3. Create Your Campaign With Specific Goals in Mind
You can begin developing your email marketing strategy once you have your email list and target audiences. Your strategy will cover issues such as “how frequently will you email your audience?” and “How do you intend for your audience to use the information?”
4. Make an Email Content Calendar
Without content marketing, email marketing is meaningless. Create a content calendar that details what will be in each email.
5. Monitor the Outcomes of Your Emails
Email marketing is the most effective since it allows you to track the progress of your email campaign. Track the success of your email content and your overall growth each month.
6. Review Your Email Marketing Strategy Periodically
Your email marketing approach and target audience will change over time. Set aside time each year (or every other year) to evaluate your email marketing activities.
Best Email Marketing Strategies
1. Create Viral Subject Lines
The first step in starting your email marketing campaign is to design an appealing, exciting, and engaging subject line. Because more than 48 percent of individuals open emails after reading the subject line, it is the most significant component of your email marketing strategy.
When writing a unique subject line for your email, keep the following points in mind: Keep your subject line short and to the point, clarify the main goal of the email, and experiment with humorous, shocking, or exciting subject lines.
Furthermore, the chances of your email being open depends mainly on your email subject line.
2. Personalize Your Emails
The first and most frequent technique to personalize emails is to include the recipient’s name in each email, even if you’re sending to a hundred of them. Most popular email marketing tools provide email templates and allow primary personalization, such as recipient name addition.
So, choose the best email template and select the option to automatically include the recipients’ names in all of your emails.
3. Improve Your CTAs
Some email marketing methods remain the same, whether in 2021 or 2001. Optimizing your email CTAs is one such evergreen strategy. Whatever your CTAs encourage your readers to do, They should generate enough clicks to ensure the success of your email campaign. It is recognized as an essential component in b2b email marketing strategies or in any email marketing strategy.
Try to make your emails appear relevant and beneficial rather than promotional in this case. Also, employ CTAs that blend in smoothly while remaining noticeable.
4. Divide Your Subscribers Into Groups
You can communicate with users more directly by segmenting your email subscriber list. It enables you to deliver the right information to the right user at the right time.
Subscribers prefer to receive information relevant to their likes and dislikes because it promotes a more seamless customer experience.
In addition, here are some suggestions to help you with the segmentation process: you can segment consumers based on demographic data, email interaction, past purchases, and purchase position.
5. Design Responsive Emails
The majority of people prefer to read their emails on the go, using their mobile phones or tablets. Consider sending a visually appealing email.
However, when you open it on your phone, the images are missing, and the interface is unattractive. As a result, creating a responsive or mobile-friendly email is always preferable.
Basically, ensure your emails look the same on a mobile phone as they do on a desktop computer.
Try these helpful suggestions to avoid email user ignorance: Create a one-column email, emphasize important text, include an easy CTA, use a larger font, and include infographics.
6. Identify the Suitable Time for Email Sending
Time is money, as the saying goes, but in email marketing, time is everything if the campaign is to be successful. Choosing sending time is the best way to boost your click-through rate.
Furthermore, your committed users may desire to interact with your content regularly at a specific time. Using tools, you can simply determine the best time for your campaign.
On average, 51 percent of businesses are presently employing automation, which is not surprising given that a plethora of marketing automation solutions can assist you in performing complex multifactorial testing to determine the best time to email your audience.
4 Types of Marketing Mails
Depending on your needs to plan successful email marketing strategies, Here are four different types of marketing emails to pick from.
Many businesses use digital newsletters to educate their clients about a given industry or domain. Users sign up for your newsletters, which you can send as a mail on a daily, weekly, or monthly basis.
The content in the email provides customers with value and credibility in the brand.
For example, Many organizations like Medium, Moz, etc., employ newsletters in their marketing communications.
Usually, marketers send marketing emails to a group of people. However, Transactional emails are sent directly to one customer at a time, based on the action done.
These are emails like Order Confirmation, Billing Information, Welcome, and Thank You.
Product Update Email
For example, suppose you are a new eCommerce startup in your city and want to notify your target audience about your product.
When it comes to updating people about product or service upgrades, a Product Update Email is a good option. You can send emails to users informing them about your product; you can also include How-To videos and promotional visuals for more interaction.
Informational emails discuss and promote a specific event or offer linked to the company’s products and services. These emails are associated with a specific “call-to-action(CTA)” with a business goal.
This type of email frequently contains news about promotions, coupons, free trials, referrals, or events like a webinar or open house.
Email Marketing Examples
Every time you send an email, it must be written in such a way that it is opened, clicked, and remembered. You must create world-class email content, including the heading and subject line, as well as an eye-catching design.
Here are a few examples of best email marketing to help you generate the best class emails for your next campaign.
Subject line: The secret to a more effective social marketing plan?
Example of a Blog Update Campaign (B2B)
The goal is to increase blog traffic and educate subscribers.
When you want your users to read the most recent blog article, or to be kept up to speed on a new product launch, or for any other reason, Product update emails are best.
Also, It is essential to have creative content with an appealing subject line. Hootsuite employs it to educate users about a blog post via email to boost post reach.
Overall, the following is an example of email marketing from Hootsuite.
Emphasizes simplicity and avoids impressing the recipient Places the core piece of news at the center of the campaign Includes clear and actionable CTA buttons