Microsoft Dynamics 365 VS Salesforce CRM: Why Dynamics 365 Is Better?

Microsoft Dynamics 365 VS Salesforce CRM: Why Dynamics 365 is Better?

A Customer Relationship Management (CRM) system provides businesses with a centralized platform to manage contacts, sales processes, improve marketing and customer experience. An effective CRM solution automates tasks, improves workflow, streamlines complex business processes, reduces costs, and boosts sales. Several CRM software are available to implement for your business, such as Microsoft Dynamics 365 CRM, Salesforce, Zoho CRM, HubSpot Sales, SAP Sales Cloud, Oracle CX Sales, etc. However, Salesforce and Dynamics 365 are the most preferred CRM solutions.

In today’s competitive era, it’s crucial to employ a suitable CRM solution that can fulfill your unique business needs and customer relationship management. For businesses that desire to gain maximum efficiency and thrive faster, incorporating a top CRM solution is necessary.

If you’re confused and can’t decide which one to choose among Dynamics 365 and Salesforce, you’ve come to the right place. Today, we’ll compare Salesforce and Dynamics 365 and explain why Dynamics 365 is superior to the Salesforce CRM in many ways.


Each business has different requirements that keep changing over time. Some organizations may want to implement cloud-based solutions. Others may opt for on-premise deployment of a CRM solution. Microsoft Dynamics 365 enables users to select the desired deployment model depending on their needs. Microsoft Dynamics 365 is suitable to deploy on-premise, online, and hybrid cloud.

When it comes to Salesforce, users only get a multi-tenant hosting option. Also, it doesn’t have on-premise and hybrid cloud deployment options.

Customization & Extensibility

Microsoft Dynamics 365 outperforms its rivals with its excellent customization and features to extend to meet the changing needs. Dynamics 365 uses programming languages HTML, JavaScript, Silverlight and .Net. Dynamics 365 makes use of a metadata-driven architecture. Thus, users can easily create custom entities and extra system entity attributes. Moreover, Dynamics 365 CRM users can customize views, create workflows, forms, new business entities, forms, and more without coding.

Salesforce here doesn’t offer multiple options to customize and extend its functionality. Users can only use Apex, Salesforce’s proprietary language. Due to limited development and flexibility, it’s challenging to accelerate business processes.


Cost management is essential for businesses to cut down unnecessary spending. We believe that investing in CRM software does not have to be costly.

Microsoft Dynamics 365 outshines Salesforce CRM in terms of cost. Dynamics 365 is available at a lower price than Salesforce CRM and offers extra functionalities and features. Moreover, Dynamics 365 provides different plans to serve enterprises with various requirements. There’s an option for customers to implement a few applications or buy Dynamics 365 suite.

Enterprise CRM Suit comprises case management, sales force automation, basic marketing, and customer service. Below are the available plans for Dynamics 365:

  • Customer Engagement Plan
  • Unified Operations Plan
  • Dynamics 365 Plan
  • Application and Offers

On the other hand, Salesforce CRM provides its customers only with sales force automation. Here are a few Salesforce licensing plans according to modules:

Sales + Service Cloud Plans

  • Professional
  • Enterprise
  • Unlimited

Marketing Cloud

  • Email, mobile and web marketing
  • Social media marketing
  • Advertising
  • B2B marketing automation

Sales Cloud Plans

  • Lightning Essentials
  • Lightning Professionals
  • Lightning Enterprise
  • Lightning Unlimited

Service Cloud Plans

  • Lightning Essentials
  • Lightning Professionals
  • Lightning Enterprise
  • Lightning Unlimited


Another reason that makes Dynamics 365 a champion is its integration capability. Dynamics 365 users can integrate with other Microsoft solutions, including SharePoint, Yammer, Power BI, Office, and Outlook. Microsoft Dynamics Connector allows users to integrate ERP solutions like Dynamics AX, Dynamics NAV, and Dynamics GP.

Integration in Salesforce CRM is limited as it only supports SCRIBE for Data Integration and the app store. Salesforce has limited cross-platform support and inadequate support for Outlook integration. There’s no option to integrate Office 365 and SharePoint.


Microsoft Dynamics 365 has different support options according to your needs, such as self-support and assisted support. On the other hand, Salesforce doesn’t provide consulting on-site.

Users need to connect with the support team through telephone for their queries. However, Dynamics 365 and Salesforce offer 24×7 support.

Final Words

Overall, Dynamics 365 offers several benefits that Salesforce doesn’t. It bestows extended functionalities, economical cost, and more user-friendly interface, a third-party integration facility, etc. Microsoft Dynamics 365, with its features and functionalities, stands out as a superior CRM solution. It improves operational efficiency, boosts performance, and flexibility to meet unique business needs.

If you are an enterprise or business looking for a suitable CRM solution or interested in Dynamics 365, opt for our Dynamics 365 consulting services to find how it can benefit your business. Let’s plan a smooth Dynamics 365 implementation for your business!

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