Digital Marketing Lead Experience: 05+ Years Location: Indore / Hybrid Employment Type: Full-time Reporting To: Chief Growth Officer About the Role We are looking for an experienced and highly hands-on Digital Marketing & Growth professional with 10+ years of experience across SEO, Performance Marketing, Social Media, Content and Digital Marketing. The person will be responsible for executing and improving digital marketing initiatives across multiple channels, working closely with the Growth leadership and business teams. This is a hands-on execution-oriented role. We are not looking for someone who only develops strategies, prepares plans or manages agencies. The ideal candidate should have deep expertise in digital marketing and should be comfortable personally working on campaigns, SEO, content, analytics and optimisation. The broader marketing strategy, business priorities and growth direction will be driven in collaboration with the Growth leadership. This role will be responsible for translating those priorities into strong digital execution and measurable outcomes. Key Responsibilities 1. SEO – On-Page, Off-Page & Technical SEO • Execute SEO initiatives across websites, landing pages and content. • Have strong hands-on knowledge of On-Page, Off-Page and Technical SEO. • Conduct detailed SEO audits and identify technical and content-related issues. • Perform keyword research based on target ICPs, industries, services and search intent. • Work on: o Technical SEO o Website architecture o Indexation and crawling o Canonicalisation o XML sitemaps o Robots.txt o Internal linking o Schema/structured data o Core Web Vitals o Page speed o Duplicate content o Redirects • Optimise existing website pages and landing pages. • Develop and execute link-building and off-page SEO activities. • Monitor keyword rankings, organic traffic and conversions. • Work with developers and content writers to implement SEO recommendations. • Identify opportunities to improve organic visibility and qualified traffic. The candidate should be capable of personally conducting an SEO audit and explaining what needs to be fixed, why it needs to be fixed and how it should be implemented. 2. Performance Marketing Manage the day-to-day execution and optimisation of paid marketing campaigns across platforms. Google Ads • Set up, manage and optimise Google Search and other relevant campaigns. • Conduct keyword research and search-term analysis. • Create and optimise campaign structures, targeting and bidding. • Write and test ad copies. • Monitor CPL, conversion rates and lead quality. • Continuously optimise campaigns based on performance data. LinkedIn Ads • Execute B2B campaigns targeting specific industries, company sizes, job functions and seniority levels. • Work on Lead Gen, website conversion and retargeting campaigns. • Support ABM-focused campaigns. • Test audiences, messaging, creatives and offers. Meta Ads • Execute awareness, lead-generation and remarketing campaigns. • Build and test audiences. • Monitor campaign performance. • Test creatives, messaging and landing pages. • Optimise campaigns based on data. The candidate should be comfortable personally working inside the advertising platforms, rather than only reviewing reports prepared by an agency or junior team member. 3. Social Media Marketing • Execute the social media plan across relevant platforms, particularly LinkedIn. • Develop and manage content calendars. • Create and publish posts and campaigns. • Identify relevant industry topics and trends. • Work with internal subject-matter experts to convert their expertise into useful content. • Support thought leadership and brand-building initiatives. • Monitor engagement, reach and audience growth. • Analyse social media performance and recommend improvements. 4. Content Writing & Content Marketing The candidate should have strong writing skills and should be comfortable writing themselves, not only managing writers. • Write and edit: o Website content o Blogs o Landing pages o Social media posts o Case studies o Email campaigns o Ad copies o Marketing collateral • Develop SEO-focused content briefs. • Understand search intent and content requirements. • Convert technical concepts into simple, compelling business communication. • Work with SMEs to develop technology and industry-focused content. • Review and improve content created by internal or external writers. • Maintain consistency in messaging and brand voice. 5. Marketing Communication • Translate marketing priorities into clear communication across digital channels. • Develop messaging for campaigns, landing pages, website pages, social media and email. • Ensure consistency of communication across different channels. • Work with the Growth and business teams to understand offerings, customer problems and differentiators. • Help create communication around services, solutions, products, events and campaigns. 6. Digital Campaign Execution Work closely with the Growth leadership to execute integrated campaigns across: • SEO • Google Ads • LinkedIn Ads • Meta Ads • Social Media • Content • Email • Landing Pages • Remarketing The candidate will be expected to take a campaign from brief → execution → monitoring → optimisation → reporting → learning. 7. Analytics & Optimisation • Monitor website and campaign performance using GA4, Search Console and advertising platforms. • Work with Google Tag Manager and conversion tracking. • Analyse traffic, leads, conversions and campaign performance. • Identify gaps in the digital funnel. • Prepare regular performance reports. • Provide data-backed recommendations for improvement. • Conduct A/B testing wherever relevant. • Continuously improve campaign and channel performance. 8. Working with the Growth Leadership The candidate will work closely with the Growth leadership to: • Understand business and marketing priorities. • Translate strategic priorities into channel-level execution. • Develop channel-specific execution plans. • Provide insights from campaign and market data. • Recommend improvements based on performance. • Support experimentation and new digital initiatives. • Coordinate with internal teams, designers, developers, content resources and external partners wherever required. The candidate will have significant responsibility for digital execution and channel performance, while the overall marketing direction, priorities and growth strategy will be aligned with the Growth leadership. What We Are Looking For We are looking for a hands-on digital marketing professional who can execute, analyse and optimise. Someone who can: • Audit a website and identify SEO problems. • Research keywords and build SEO opportunities. • Work on technical SEO. • Optimise website content. • Build and optimise Google Ads campaigns. • Execute LinkedIn and Meta campaigns. • Write compelling ad copies. • Write and edit marketing content. • Plan and execute social media campaigns. • Analyse GA4 and campaign data. • Identify why a campaign is underperforming. • Suggest what should be tested next. • Work with designers, developers and content resources to get things implemented. We do not want someone who only creates strategies, presentations and marketing plans and expects others to execute them. You should be comfortable getting into the details and doing the work yourself. Required Experience • 10+ years of experience in Digital Marketing / Growth Marketing. • Strong hands-on SEO experience. • Strong knowledge of Technical, On-Page and Off-Page SEO. • Hands-on experience with Google Ads. • Hands-on experience with LinkedIn Ads. • Hands-on experience with Meta Ads. • Strong content writing and editing skills. • Strong understanding of B2B digital marketing. • Experience with website optimisation and landing pages. • Strong analytical and data interpretation skills. • Experience with GA4, Google Search Console and Google Tag Manager. • Strong written and verbal communication skills. Industry Experience Experience in the following environments will be strongly preferred: • IT Services • IT Consulting • Technology Consulting • Software Services • SaaS / Technology Products • Cloud / Technology Companies • B2B Technology Prior experience in an IT Services or Technology Consulting company is highly preferred. ________________________________________ Preferred Tools Experience with tools such as: • Google Ads • Meta Ads Manager • LinkedIn Campaign Manager • Google Analytics 4 • Google Search Console • Google Tag Manager • SEMrush • Ahrefs • Screaming Frog • Google Keyword Planner • HubSpot / Zoho or similar CRM • Looker Studio • Canva / Figma
